Senior Paid Media Strategist

A Master at Digital Paid Media Traffic Platforms who loves a positive ROI in the Marketing space.

Why Join Our Team
You’ll be part of an elite team with unlimited growth potential.
You’ll learn the world’s most effective sales and marketing strategies.
You’ll help make a measurable difference in the lives of great people!

Who we are looking for:
Our digital business enables all staff to work from home - there is no more traffic required in your life. Being part of this power team will require you to be a self starter.

We are a dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.

We are looking for an individual passionate about the possibilities (and challenges) of an increasingly digitally enabled world.

You’ll be part of a hard-working and amazing team who are dedicated to making a difference in this world and truly enjoy what they do… and having fun along the way too!

If you live and breathe digital acquisition, we want to talk to you.

Role Purpose:
The Senior Paid Media Strategist will be responsible for managing the paid media division in Elite Inc.

This is a hands-on role with a key focus on shaping the media buyers to ensure the expertise is deployed to best effect to optimise results on paid media channels to support ‘always-on’ acquisition of customers and prospects.

Closely aligned with Marketing leadership, the role will deliver on ambitious scaling and revenue growth targets and will ensure the analytics and data are used to identify paid traffic opportunities that contribute to the overall success and business growth.

Additionally, you will be experienced in building trust in a complex matrix organisation, working with colleagues across Product, Fulfillment, Sales etc while aligning acquisition deliverables across local and global teams.

More specifically, the holder of this role will:

Develop, maintain and support the roll-out of the acquisition strategy across all Paid Search channels

Recruit and shape the Media Buyer Acquisition members to meet the delivery demand and build strong relationships with external agencies

Ensure acquisition budgets are in place and that the teams are driving efficiencies and growth within existing channels while optimising quality of targeting, media cost and ROI.

Ensure any corrective actions required in terms of paid traffic are dealt with quickly and efficiently to not impact overall revenue targets

Manage acquisition strategies from concept to execution, defining objectives, audience targeting approach, KPIs and data reporting requirements with partner agencies

Develop global relationships with agencies, DSPs, publishers to scale new capabilities and improve the always-on delivery process

Able to act in a quick-paced test & learn environment, trialing new segmentation, media buying tactics, messaging construct and product offers

Work with other Marketing divisions such as Editorial and Monetisation to ensure seamless customer experience is achieved and collaboration results in achieving of business revenue targets.

Sourcing and management of external agencies as number of traffic channels increase

Work with Analytics functions to understand market trends, consumer preferences, competitors in order to inform positioning, messaging and selection and optimisation of traffic channels

Connect and share best practices with other company markets, be equally keen to apply learnings or trial techniques

Stay interested in the latest digital technology developments and provide ideas to stand out


Key Accountabilities

Accountable for maximizing revenue from paid traffic across the e-commerce platforms, you will work closely with agencies and partners to identify new targeting/re-targeting opportunities

Manage the deployment of the digital business strategy with programmatic display, aggregators, affiliates, SEO, PPC, YouTube, Facebook, Instagram etc across the company product portfolio

Assists with the diversification of traffic channels to at least 10 channels by 2019

Ensure each traffic channel contributes a minimum of 15% and maximum of 40% to revenue

Has a clear understanding of measurements and metrics per traffic channel, and is focused on ensuring CPA and CPL are in line with targets set.

Exceptional focus on detail, with daily review of metrics and recommendations of corrective actions required

What you should have:

Google Analytics Certification

Google Adwords Certification

A tertiary education is required, preferably BSc/BA in Marketing, Digital Media or a related field

3+ years of experience in Digital Paid Media
Hands-on experience leading teams
Proven track record with Facebook, Google and YouTube campaign development and implementation aligned with company metrics
Proven track record in managing large scale projects and global accounts, playing a pivotal role in increasing digital acquisition and leading winning campaigns

Excellent understanding of digital media landscape with ability to maintain strong collaborative relationships with established stakeholders, including agencies, external partners and internal clients

Possess a blend of business and technical savvy; ability to drive strategy into action

An entrepreneurial drive, with the ability to deconstruct and solve problems, to investigate drivers and figure out why things happen

Customer focused, results based approach, able to deliver to deadlines

Demonstrates flexibly when addressing shifting or competing priorities.

Proven ability to influence large teams without direct leadership authority.

Strong Analytical and Presentation skills.

Energetic, positive attitude and team player.

Job ID : , #1521, 41 views,

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